New Look
Permanent
Love Denim Campaign
Digital Designer
Contract
Brief
Role
Overview
New Look is a British global fashion retailer offering womenswear, menswear, and teen clothing, with a focus on making style accessible, fun, and on-trend.
As a Digital Designer at New Look, I worked across a range of campaign activity, with “Love Denim” being a standout project due to its strong use of video and interactive functionality. The campaign included dynamic web features such as scroll-led storytelling and pop-up “Get the Look” modules to enhance product discovery and engagement.
I worked closely with the Creative Director to shape the end-to-end customer journey, contributing to a 360° campaign that spanned digital platforms as well as in-store activation.
