River Island
Permanent
Spring Preview Campaign
Digital Designer
Contract
Brief
Role
Overview
River Island is an icon of the British high street. Inspired by the latest trends and its heritage style archives, the brand has been serving style and leading trends for over sixty years.
I worked across a range of digital campaigns for River Island, with Spring Preview being one of my favourite projects due to its premium, editorial direction. The campaign spanned website, email, and social channels, creating a cohesive and elevated brand experience across all digital touchpoints.