Tropic

Overview

Tropic is a British beauty and skincare brand specialising in natural and naturally derived skincare, makeup, and body care products, with a strong focus on sustainability, ethical sourcing, and vegan formulations.

As Lead Digital Designer at Tropic, I was responsible for designing and delivering campaigns across a range of digital platforms, including web, CRM, and paid social.

Working closely with the wider digital team, I helped ensure a consistent brand experience across all customer touch points, creating seamless and engaging user journeys throughout each campaign.

The campaign for the Calm & Correct product was one of my favourites and became one of the highest revenue-driving campaigns for CRM. The clean, refined imagery gave the designs a premium feel while effectively showcasing the product.