Debenhams
Permanent
Relaunch Debenham Beauty Club
Graphic Design Manager
Contract
Brief
Role
Overview
Debenhams is an iconic British heritage brand that offers a curated selection of over 3000 beauty, fashion and homeware brands.
As Graphic Design Manager I was responsible for all digital and printed content across campaigns and BAU, leading and mentoring the design team
to grow and create a new brand identity for Debenhams after being bought by Boohoo.
Working closely with my Creative Director, CRM, Social, PR and Marketing we relaunched Debenhams Beauty Club where I worked on everything from concept to execution. This included the art direction, branding, all digital and print assets to create a 360 campaign.
Art Direction
Within this project I concepted the photoshoot, ensuring that the colours matched the look and feel of the branding. I worked with the Marketing team and Creative Director in choosing the models and attended the photoshoot with my choice of photographer, Billie Scheepers who we commissioned.
Digital Design
I designed all the digital assets for this project which included all emails, homepages, landing pages, banners and social.
Print Design
I designed all the printed assets for this project which included any PR and Marketing briefs. We also had a pop up store in Oxford Street where I designed all the printed signage for the event.
